PAYPAL & DOMINOS

PIZZABUDS

THE CHALLENGE

PayPal is an international e-commerce company, offering serviceS within online payments and transactions via mobile. To commemorate their soon-to-launch payments solution for Domino’s Pizza in the Netherlands, United Kingdom & Norway, we were asked to create a digital campaign. The objective was to reactivate current PayPal & Domino’s clientele, as well as to generate new clients for both PayPal and Domino’s.

EXECUTION

We introduced our concept of Pizza Buds - a highly engaging and people-centric campaign. The idea behind the concept was that it’s better to give than to receive. We took the age-old concept of “buy one, get one free” and flipped it on its head. It became “Buy one, give one free!” Out of those who shared the good deed along with the hashtag #pizzabuds, a few were selected and rewarded with a year’s worth of free pizza. A specific targeting campaign was done via Facebook and Instagram to make sure we reached the existing clients from both brands, and we then created lookalike audiences to reach new customers as well.

THE CASE

Customers who ordered a pizza from Domino’s and paid using PayPal were redirected to a form where they entered their buddies information to send a free pizza voucher along with their own personal message. This became a way for PayPal and Domino’s to generate new clients, while at the same time building long-term relationships with their customers.

INTEGRATION

Landing page with all social channels activated, as well as full integration of Paypal solution, so that when someone bought the pizza, you then entered your bud’s email, along with the message, and voila, free pizza is given!

INNOVATION

Flipping the concept of buy one - get one for free, we created a social campaign to give one pizza for free to your pizza-bud, in combination with paid media and earned media / PR.