THINKING
Sharp, uncomfortable ideas about brand, marketing, and momentum.
Published when something's worth saying. Not before.
The Most Valuable F*cking
Emails on Branding
Guaranteed to make you say: “I never thought of it that way.”
Real strategy. No fluff. No recycled LinkedIn takes. Just bold, brain-poking truths that make your brand impossible to ignore.
Nike’s Irony
The hard truth:
Brand equity does not sit still. It builds, or it bleeds.
Brand is the trust bridge. Performance is just the engine.
When you mistake spikes for strategy, you bleed out.
Nike has the luxury to rediscover patience. Most founders and boards do not.
