AKER BRYGGE

CONTENT COLLECTIVE

THE CHALLENGE

Our role with Aker Brygge was to enhance all marketing activities, strengthen their partner network, embolden vendor efforts and develop scalable concepts that serve to further cement their position as the go-to destination in Oslo. Campaign for Aker Brygge to recruit a team of content creators.

INNOVATION

Full cross channel activation where we approached the target group on their native turf, to attract them to apply, with engaging content and language to match their own.

INTEGRATION

Snapchat filters, Instagram Stories, IG / FB Ads, + local activations in creative magazines and collage’s, made the campaign gain massive reach.

ROI

Within 2 weeks, we had more than 300 applicants within video, copy and photography content. The client was very satisfied, and considered the campaign a success and found a great team of 6 content creators. We handled the process of reaching out to those who won, but also informing the ones that were not selected this time around.