DOMINOS

EASY ORDER BUTTON

THE CHALLENGE

Domino’s UK came to us with the challenge of creating a way to further simplify the process of ordering their pizza. We knew we had to one-up the Domino’s US ‘tweet-to-order’ concept and felt that a blend of both the physical and digital worlds would be a great way to accomplish just that.

INSIGHT

What’s more, the fact that the Domino’s app had surpassed 10 million downloads and over 75% of orders were being placed online came as a clear indicator that our targets were digital-savvy and open to innovative concepts surrounding their beloved pizza.

EXECUTION

The Domino’s Easy Order Button, powered by Flic from ShortCut Labs – a Swedish startup company. The Easy Order button is paired with an app to deliver the unmistakable taste of Domino’s to your door at the click of a button. We created this concept to fit and appeal to specifically targeted influencers within sports, gaming, and YouTube, and all being Domino’s customers! Since they’re engaged in new technology and Domino’s is always interested in finding new ways to deliver the easiest ever order option to fit their influencers busy lifestyles.

WATCH THE VIDEO HERE!

INNOVATION

How can you make something ordinary as ordering pizza become cool? By getting your pizza delivered with the push of a button, simple and effective

INTEGRATION

White label app, custom-designed packaging (as a pizza box) and full onboarding kit for the 100 influencers that were invited, as well as press and media.