BACARDI

ST. GERMAIN

THE CHALLENGE

We were asked by Bacardi to increase the sales of St~Germain Liqueur at Systembolaget through PR activation while taking the strict Swedish laws on alcohol into consideration. A specific request from Bacardi was to create a series of recipe videos that would earn PR and promote the St~Germain recipe book "How to Drink French Fluently”

EXECUTION

We reached out to influencers within the niche we decided was the best, and invited them to get a package with the St. Germain Liqueur, Prosecco and the recipe on how to make the cocktails. In addition, they received press-kits, with images and material to write their posts with ease, and get them published in high quality.

INNOVATION

We created 4 instructional videos with the Bacardi Ambassador bartender, which then was hosted on a campaign site, with the option to download the book, in addition, we followed up with media and influencers and gave them early access to the material.

INTEGRATION

Responsive website, videos, recipe book as a giveaway, press-kits and follow-up conversations with media and influencers.

ROI

National press and feature articles, with video embedded in most articles with the referral to the site, as well as higher demand from customers and sales in Systembolaget.