Show & Tell
The Most Valuable F*cking
Emails on Branding
Guaranteed to make you say: “I never thought of it that way.”
Real strategy. No fluff. No recycled LinkedIn takes. Just bold, brain-poking truths that make your brand impossible to ignore.
The Differentiation Dilemma
In a world where "innovation" often means adding more pillows to a hotel room, one company dared to ask: "What if the room wasn't in a hotel at all?" Enter Airbnb, the enfant terrible of the hospitality industry that's got hoteliers tossing and turning in their 800-thread-count sheets. This isn't just another success story; it's a master class in differentiation that's rewriting the rules of an entire industry
The Power of Purpose
Consider their "Don't Buy This Jacket" campaign. In 2011, Patagonia ran a full-page ad in The New York Times, urging consumers not to buy their products unless absolutely necessary. Counterintuitive? Absolutely. But it was perfectly aligned with their mission to reduce environmental impact.
The Liquid Death Phenomenon
In a world where "innovation" often means slapping a new label on an old product, one company has dared to turn the entire concept of branding on its head. Enter Liquid Death, the punk rock enfant terrible of the beverage industry that's got marketers scratching their heads and consumers opening their wallets. This isn't just another success story; it's a middle finger to conventional wisdom and a testament to the power of audacious branding.
Is Your Brand Strategy Stuck in the Past?
Ever wondered if there’s a secret formula to brand strategy success for startups versus large corporations?
In this post, I dive into the intriguing differences and uncover insights that can transform your brand’s approach, whether you’re leading a nimble startup or steering a corporate giant.
Barolo: From Royal Courts to Modern Shores - A Brand's Journey Through Time
Are you captivated by stories of brands that stand the test of time? Dive into the rich history of Barolo, Italy’s legendary wine, and uncover a narrative filled with tradition and transformation.
Brands are the ‘Lingua Franca’ that shapes culture
💥 Brands - The Global Lingua Franca! 🌐
It's time for us to redefine our approach to global branding. 🔄 The traditional cookie-cutter approach simply doesn't cut it anymore. It's time to embrace the nuances, the local flavours, and the power of cultural myths to truly connect with our consumers. 🌍💡
3 Ways to Engage Your Audience
Holding your audience’s attention is a challenging task and requires extra effort from marketers. In order to keep
5 Things That Make Emotional Marketing Magical
I have been working on a concept for a while, and during the process, many thoughts and ideas come to the surface. As you may or may not know…
How do you deliver delight to your customers?
Isn’t this the ultimate challenge for every company and organization out here? To have, not only the audience’s attention but…
Do You Have A Solid Strategy For Success?
I will come with a bold statement; without a strategy, you’ll have poor execution — but without execution, strategy is worth nothing.