In a world where "innovation" often means slapping a new label on an old product, one company has dared to turn the entire concept of branding on its head. Enter Liquid Death, the punk rock enfant terrible of the beverage industry that's got marketers scratching their heads and consumers opening their wallets. This isn't just another success story; it's a middle finger to conventional wisdom and a testament to the power of audacious branding.

Ever wondered if there’s a secret formula to brand strategy success for startups versus large corporations?

In this post, I dive into the intriguing differences and uncover insights that can transform your brand’s approach, whether you’re leading a nimble startup or steering a corporate giant.

Are you captivated by stories of brands that stand the test of time? Dive into the rich history of Barolo, Italy’s legendary wine, and uncover a narrative filled with tradition and transformation.

💥 Brands - The Global Lingua Franca! 🌐

It's time for us to redefine our approach to global branding. 🔄 The traditional cookie-cutter approach simply doesn't cut it anymore. It's time to embrace the nuances, the local flavours, and the power of cultural myths to truly connect with our consumers. 🌍💡

Holding your audience’s attention is a challenging task and requires extra effort from marketers. In order to keep

I have been working on a concept for a while, and during the process, many thoughts and ideas come to the surface. As you may or may not know…

Isn’t this the ultimate challenge for every company and organization out here? To have, not only the audience’s attention but…

I will come with a bold statement; without a strategy, you’ll have poor execution — but without execution, strategy is worth nothing.