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The Most Valuable F*cking
Emails on Branding
Guaranteed to make you say: “I never thought of it that way.”
Real strategy. No fluff. No recycled LinkedIn takes. Just bold, brain-poking truths that make your brand impossible to ignore.

Barolo: From Royal Courts to Modern Shores - A Brand's Journey Through Time
Are you captivated by stories of brands that stand the test of time? Dive into the rich history of Barolo, Italy’s legendary wine, and uncover a narrative filled with tradition and transformation.










Brands are the ‘Lingua Franca’ that shapes culture
💥 Brands - The Global Lingua Franca! 🌐
It's time for us to redefine our approach to global branding. 🔄 The traditional cookie-cutter approach simply doesn't cut it anymore. It's time to embrace the nuances, the local flavours, and the power of cultural myths to truly connect with our consumers. 🌍💡

3 Ways to Engage Your Audience
Holding your audience’s attention is a challenging task and requires extra effort from marketers. In order to keep


5 Things That Make Emotional Marketing Magical
I have been working on a concept for a while, and during the process, many thoughts and ideas come to the surface. As you may or may not know…

How do you deliver delight to your customers?
Isn’t this the ultimate challenge for every company and organization out here? To have, not only the audience’s attention but…

Do You Have A Solid Strategy For Success?
I will come with a bold statement; without a strategy, you’ll have poor execution — but without execution, strategy is worth nothing.
“Success Is 20% Skills And 80% Strategy.”
This quote made me go deep within myself and reflect on what that truly means, and more importantly - do I agree?
What Do You Choose To Do When You Fail?
Failure is not necessarily a bad thing — sure, at the moment when the sh** hits the fan, it’s never a …
What is really important when it comes to branding and marketing?
One important aspect when it comes to branding and marketing is knowing who you are talking to. I don't mean to define your target audience as…
Don’t Make Your Strategy Useless!
I took a deep dive into the word “velocity” a few years back, and to me, it is the perfect word to use as a definition …