THINKING
Sharp, uncomfortable ideas about brand, marketing, and momentum.
Published when something's worth saying. Not before.
The Most Valuable F*cking
Emails on Branding
Guaranteed to make you say: “I never thought of it that way.”
Real strategy. No fluff. No recycled LinkedIn takes. Just bold, brain-poking truths that make your brand impossible to ignore.
Brands are the ‘Lingua Franca’ that shapes culture
💥 Brands - The Global Lingua Franca! 🌐
It's time for us to redefine our approach to global branding. 🔄 The traditional cookie-cutter approach simply doesn't cut it anymore. It's time to embrace the nuances, the local flavours, and the power of cultural myths to truly connect with our consumers. 🌍💡
3 Ways to Engage Your Audience
Holding your audience’s attention is a challenging task and requires extra effort from marketers. In order to keep
5 Things That Make Emotional Marketing Magical
I have been working on a concept for a while, and during the process, many thoughts and ideas come to the surface. As you may or may not know…
How do you deliver delight to your customers?
Isn’t this the ultimate challenge for every company and organization out here? To have, not only the audience’s attention but…
Do You Have A Solid Strategy For Success?
I will come with a bold statement; without a strategy, you’ll have poor execution — but without execution, strategy is worth nothing.
“Success Is 20% Skills And 80% Strategy.”
This quote made me go deep within myself and reflect on what that truly means, and more importantly - do I agree?
What Do You Choose To Do When You Fail?
Failure is not necessarily a bad thing — sure, at the moment when the sh** hits the fan, it’s never a …
What is really important when it comes to branding and marketing?
One important aspect when it comes to branding and marketing is knowing who you are talking to. I don't mean to define your target audience as…
Don’t Make Your Strategy Useless!
I took a deep dive into the word “velocity” a few years back, and to me, it is the perfect word to use as a definition …
Are You A Vitamin Pill Or Are You A Painkiller?
Do you know what the crazy thing is? A lot of people hope their brand and marketing efforts will work. “I hope this campaign will engage…”
The Rule That Will Make You Stand Out From The Crowd
One word that the marketing wizard, Seth Godin once so simplistically and elegantly explained, is the word “remarkable”. It doesn’t mean…
Do You Have The Right Strategy?
I didn’t come across this quote before I finished writing my book; Brand You Economics, but I can with certainty say that this is the whole reason I wrote the book in the first place.
How Do You Know When Great Is Good Enough?
This is a daily reminder for me — to remind myself that perfect is the enemy of great. I have always set very high standards…
Get Ready to Build Your Brand Legacy
What did I just do?
It’s been some intense weeks since I wrote to you last. For one my book; Brand You Economics is now available on pretty much all online bookstores globally, as hardcover, softcover, and ebook/kindle version.
Marketing Principles and why they matter
A principle is a concept or value that is a guide for behaviour or evaluation. According to Cambridge Dictionary, a principle is…