I Signed a Book Deal
Now the Real Hard Work Begins.
Kogan Page is publishing my book. Yep, that’s right.
The title is Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership.
It will be out in 2027.
The contract is signed. And now… the real work starts.
I have spent thirty years helping brands build momentum. I have watched what happens when a company moves fast without direction, and when it moves slowly without conviction. I have seen marketing budgets spent brilliantly and wasted spectacularly, often inside the same organisation, sometimes in the same quarter.
Out of all of that came a set of principles. Frameworks I have tested with clients. Arguments I have made in boardrooms. Patterns I keep seeing, year after year, across industries and geographies.
Marketing at Velocity is where all of that comes together.
The central argument: winning brands build better systems. Momentum compounds. Every decision that earns trust, every piece of content that builds on the last, every community interaction that deepens a relationship — these stack. Over time, they become a structural advantage that is genuinely difficult to dismantle.
Now I am building the book using the same principles.
With compounding effort over time, developing the argument section by section, testing the thinking against real client work, and returning to weak passages until they are strong.
A book about momentum has to be built with momentum.
That is the standard I am holding myself to.
Writing a book on this subject demands honesty. You cannot fake it.
If I spend the next twelve months ignoring my own frameworks, broadcasting instead of building, chasing reach over depth — the audience will know. People can feel the difference between someone practising what they preach and someone performing it.
Every piece of content I publish between now and the book's arrival is evidence that the framework works. Every newsletter issue, every blog post, every article. All of it has to earn its place.
I started my first agency at twenty-five. I have built things, lost things, and rebuilt them. I have worked globally in Norway, Sweden, Spain, and London, and spent 30 years observing the gap between what brands claim and how they actually behave.
That gap is where credibility either grows or collapses.
The book makes that case with rigour and evidence.
And the year ahead has to prove it.
If you have been reading this blog or ‘The Brand Alchemist’, you already know the thinking.
The book is where that thinking lands.
More will follow as it develops.
Let’s conquer!
// Arnt
