Template 5C’s
Conducting a 5 C’s Insight and discovery process may give you an in-depth look at the most important factors that affect your business. It can help determine your company's key drivers and provide insight about their function and relation. It may also help you make informed decisions about reaching your target audience or outperforming your competitors with regard to your marketing efforts.

Cheetsheet; Positioning Statement
No matter how big or small, every brand will have a positioning statement. If it doesn’t, it needs one.

Positioning Statements are brief descriptions of a product/service and how it fulfils the needs of the target market. This statement isn’t necessarily created for the consumer, but for internal usage. It can be used to inform brand management, business decisions and creative assets.

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