Arnt Eriksen 9/30/21 Arnt Eriksen 9/30/21

The Rule That Will Make You Stand Out From The Crowd

One word that the marketing wizard, Seth Godin once so simplistically and elegantly explained, is the word “remarkable”. It doesn’t mean…

Arnt Eriksen 9/15/21 Arnt Eriksen 9/15/21

Do You Have The Right Strategy?

I didn’t come across this quote before I finished writing my book; Brand You Economics, but I can with certainty say that this is the whole reason I wrote the book in the first place.

Arnt Eriksen 8/31/21 Arnt Eriksen 8/31/21

How Do You Know When Great Is Good Enough?

This is a daily reminder for me — to remind myself that perfect is the enemy of great. I have always set very high standards…

Arnt Eriksen 8/16/21 Arnt Eriksen 8/16/21

Remember Why You Started

Arnt Eriksen 7/29/21 Arnt Eriksen 7/29/21

Get Ready to Build Your Brand Legacy

What did I just do?

It’s been some intense weeks since I wrote to you last. For one my book; Brand You Economics is now available on pretty much all online bookstores globally, as hardcover, softcover, and ebook/kindle version.

Arnt Eriksen 5/10/21 Arnt Eriksen 5/10/21

Marketing Principles and why they matter

A principle is a concept or value that is a guide for behaviour or evaluation. According to Cambridge Dictionary, a principle is…

Arnt Eriksen 8/19/20 Arnt Eriksen 8/19/20

If not now, then when?

The world is facing a generational crisis. The results of the Covid-19 pandemic have not only had a high price in regards to human lives, but the consequences to business have been devastating. Many companies have shuttered or filed for bankruptcy, while others have been forced to furlough and reduce costs to a minimum, in the hopes of surviving.

Arnt Eriksen 10/8/19 Arnt Eriksen 10/8/19

5 steps to craft a marketing plan for 2020

We are already in October, the fall is truly upon us which means it is also time to start planning the marketing activities and plans for 2020. Wow, a few years back 2020 seemed so far away, and now it is less than 90 days left until the new year is here. Actually, I'd argue if you're planning for 2020 now, you're already running a bit late. So the time is now!

Arnt Eriksen 5/9/19 Arnt Eriksen 5/9/19

Inspire Your Tribe with Tribe Leadership

Tribes can easily set a business apart - just look at Apple. But creating your tribe is only part of the story. To really mobilise your tribe and inspire loyalty, it needs strong leadership.

Arnt Eriksen 5/2/19 Arnt Eriksen 5/2/19

How to Make the Most of Your Tribe

Behind every great brand is a community of loyal customers. You cannot grow your business if you don’t retain your customers. Acquiring a new customer is anywhere between five to 25 times more expensive than keeping hold of one. That doesn’t include the…

Arnt Eriksen 4/25/19 Arnt Eriksen 4/25/19

The Science of Storytelling

Everyone loves stories. A good story has the power to compel others, to inspire people, even to shape the world. They can comfort, connect, transform, destroy or even heal. Everyone has a story to tell, but not everyone can tell it well. There is a…