First Time Here
FIRST TIME HERE?
Thank you for coming to my online workspace. For as long as I have been part of the marketing and communications industry I have been told that my way of explaining, teaching, demonstrating, leading and implementing marketing is done in a very easy-to-understand way. And for as long as I can remember I have had a passion to understand the principles of marketing. The elegance of communication can ignite a spark to change behaviour and assist in taking some sort of action. The sum of all this made me define my purpose, mission and passion into this sentence;
I simplify the complexity of Marketing.
To support the message, here is what a few people that has worked with me thinks,
I became interested in the world of marketing from my parents. My dad is a printer and my mom used to work as a typist at the same print shop until they started their own print shop in 1982. I was working there every single weekend and vacation, looking at beautiful artwork and photos that were being produced. Of course my dad wanted me to take over the family business, but my interest was more into creating and designing the things that were being produced, not manufacturing them.
Therefore I started quite young. At only 16 years old, I was already studying visual communication, graphic design and typography. I loved the craftsmanship, and after completing three years of school, I graduated as one of the top students. I was offered a job at an agency in Oslo and that was the starting point; I was fortunate enough to begin working with major brands from day one.
Over the years, I have worked for a lot of different agencies, small, medium and large, both local, national, nordic and international. For five years, I ran my own agency that I later merged into the Nordic Agency Group, where I stayed for seven more years. In 2008, I was asked to be the link between the classic agency unit and the “interactive" unit and to explore the new opportunities that social media might present. From there, I dedicated more than 18 hours a day online, focusing on understanding all the strengths and possibilities that social media could offer from an advertising and marketing point-of-view. Later in 2009, as a result of the recession, I left the advertising agency I was a partner in, to join one of the first social media agencies in the Nordics. From there, the journey brought me to larger Nordic agency networks, as well as Global networks as Isobar, DDB and Ogilvy where I have had the role as Creative Strategist, Innovation Officer and Executive Creative Director.
So what does all this mean? In short, I believe the words of Harrington Emerson, that said
“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”
– this to me is the essence of how I tackle Marketing and Communication challenges. Way to many are focusing on the latest methods, how to be disruptive, get attention, launch the next viral video or hack the algorithm to Facebook and instagram. All that effort, energy and money spent, without building the strong foundation called a strategy. The reasons for doing what needs to be done. If you have a solid strategy, based on the basic principles of marketing - you’ll be able to apply effective methods that actually works for yourself, your company or your brand.
So that’s me, that’s what I do and that’s what I am passionate about. I am curious to learn more, to be current, and stay ahead of the curve. I consider myself to be an avid amateur photographer. I am mostly into street photography, as it combines the curiosity, and observations of human behaviour and interactions. And I do try to reach out with my message through various outlets, such as my Five Minute Friday sessions, my Marketing at Heart podcast, my blog and through being a public speaker. If you want to stay up to date on everything, sign up here for my newsletter.
Can you believe the fact that speaking in front of a small group of colleagues scared the living daylights out of me. Since then - by facing my fears, and embracing the fact that I love to share my knowledge and insight, I have no problem to stand in front of anything from 20 to 3000 people. I have been fortunate enough to have been invited to speak at different events all over the world, from San Fransisco and New York, to most of Europe and all the way to Sydney Australia. I have done breakout sessions, lead unconferences, run masterclasses, as well as being the Keynote speaker, and I even hosted and arranged a bi annual marketing conference for 5 consecutive years. It is a great joy and its something that drives me, being on stage and captivate the audience through insights and the latest cases and strategies from the wonderful world of marketing - of course, simplified, build and based on my own marketing principles.
If you need a speaker to add that extra spark and perspective on how the future of marketing will be, then you can make a request here.