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Creative Work

These are just a few recent case studies from my 20+ year-long career. I’m first and foremost a Creative Strategist that simplify the complexity of marketing; through strategy, tangible planning and execution.
 

AKER BRYGGE;

CONTENT COLLECTIVE

THE CHALLENGE _

Our role with Aker Brygge was to enhance all marketing activities, strengthen their partner network, embolden vendor efforts and develop scalable concepts that serve to further cement their position as the go-to destination in Oslo. Campaign for Aker Brygge to recruit a team of content creators.

INNOVATION _

Full cross channel activation where we approached the target group on their native turf, to attract them to apply, with engaging content and language to match their own.

INTEGRATION _

SnapChat filters, Instagram Stories, IG / FB Ads, + local activations in creative magazines and collage’s, made the campaign gain massive reach.

ROI _

Within 2 weeks, we had more than 300 applicants within video, copy and photography content. The client was very satisfied, and considered the campaign a success and found a great team of 6 content creators. We handled the process of reaching out to those who won, but also informing the ones that was not selected this time around.


BACARDI:

ST. GERMAIN

THE CHALLENGE _

We were asked by Bacardi to increase the sales of St~Germain Liqueur at Systembolaget through PR activation, while taking the strict Swedish laws on alcohol into consideration. A specific request from Bacardi was to create a series of recipe videos that would earn PR and promote the St~Germain recipe book "How to Drink French Fluently”

EXECUTION _

We reached out to influencers within the niche we decided was the best, and invited them to get a package with the St. Germain Liqueur, Prosecco and the recipe on how to make the cocktails. In addition they received press-kits, with images and material to write their posts with ease, and get them published in high quality.

INNOVATION _

We created 4 instructional videos with the Bacardi Ambassador bartender, which then was hosted on a campaign site, with the option to download the book, in addition we followed up media and influencers and gave them early access to material.

INTEGRATION _

Responsive website, videos, recipe book as giveaway, press-kits and followup conversations with media and influencers.

ROI _

National press and feature articles, with video embedded in most articles with the referral tot the site, as well as higher demand from customers and sales in Systembolaget.


DOMINOS

EASY ORDER BUTTON

THE CHALLENGE _

Domino’s UK came to us with the challenge of creating a way to further simplify the process of ordering their pizza. We knew we had to one-up the Domino’s US ‘tweet-to-order’ concept and felt that a blend of both the physical and digital worlds would be a great way to accomplish just that.

INSIGHT _

What’s more, the fact that the Domino’s app had surpassed 10 million downloads and over 75% of orders were being placed online came as a clear indicator that our targets were digital-savvy and open to innovative concepts surrounding their beloved pizza.

EXECUTION _

The Domino’s Easy Order Button, powered by Flic from ShortCut Labs – a Swedish startup company. The Easy Order-button is paired with an app to deliver the unmistakable taste of Domino’s to your door at the click of a button. We created this concept to fit and appeal to specifically targeted influencers within sports, gaming, and YouTube, and all being Domino’s customers! Since they’re engaged in new technology and Domino’s is always interested in finding new ways to deliver the easiest ever order option to fit their influencers busy lifestyles.

INNOVATION _

How can you make something ordinary as ordering pizza become cool? By getting your pizza delivered with the push of a button, simple and effective

INTEGRATION _

White label app, custom designed packaging (as a pizza box) and full on-boarding kit for the 100 influencers that was invited, as well as press and media.

ROI _

Total number of PR pieces generated: 94 International media sites
Total reach: 881,967,964 unique users


Paypal & DOMINOS

PIZZABUDS

THE CHALLENGE _

PayPal is an international e-commerce company, offering serviceS within online payments and transactions via mobile. To commemorate their soon-to-launch payments solution for Domino’s Pizza in Netherlands, United Kingdom & Norway, we were asked to create a digital campaign. The objective was to reactivate current PayPal & Domino’s clientele, as well as to generate new clients for both PayPal and Domino’s.

EXECUTION _

We introduced our concept of Pizza Buds - a highly engaging and people-centric campaign. The idea behind the concept was that it’s better to give, then to receive. We took the age-old concept of “buy one, get one free” and flipped it on its head. It became “Buy one, give one free!” Out of those who shared the good deed along with the hashtag #pizzabuds, a few were selected and rewarded with a year’s worth of free pizza. A specific targeting campaign was done via Facebook and instagram to make sure we reached the existing clients from both brands, and we then created lookalike audiences to reach new customers as well.

THE CASE _

Customers who ordered a pizza from Domino’s and paid using PayPal, were redirected to a form where they entered their buddys information to send a free pizza voucher along with their own personal message. This became a way for PayPal and Domino’s to generate new clients, while at the same time building long-term relationships with their customers.

INTEGRATION _

Landing page with all social channels activated, as well as full integration of Paypal solution, so that when someone bought the pizza, you then entered your bud’s email, along with the message, and voila, free pizza is given!

INNOVATION _

Flipping the concept of buy one - get one for free, we created a social campaign to give one pizza for free to your pizza-bud, in combination with paid media and earned media / PR.

ROI _

Very successful campaign, where the sales results strenghtened the partnership between PayPal and Dominos for future activations.

Sales increased by 22%